Earnest Ice Cream

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Thinking outside the tub, Earnest is an East Van ice cream company with a focus on delicious, fresh seasonal ingredients and sustainability. The challenge was to develop a minimal but powerful brand that complemented the returnable-glass-jars-sold-from-a-tricycle approach to everyone’s favourite summer snack. 100% post-consumer kraft card, vegetable based inks and a
hand-painted tricycle refrigerator are just some of the highlights.

p.s. It’s not gelato.

Products
Brand
Illustration
Packaging
Website
Print Handling
Production

Hand Painting
John Lennig/Big Top Sign Arts

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