Big Clever Gorgeous
This exhibition was the first collaborative collection of the work of the 18 Masters of Applied Arts students at Emily Carr University. Not to modestly, we decided to name the show ‘Big Clever Gorgeous’ in part to stand out from the 30+ shows that the Concourse Gallery hosts each year and because, as Masters, we sometimes felt like the older/bigger crowd at the University.
The logo was developed to show unique characteristics within each letterform and have massive impact at scale, both on the posters and flyers, but also on the wall of the massive Concourse Gallery exhibition space. The process was created with a short-throw projector, pencil and a paint-crew and formed the centre-peice to the white cube.